How to Discover Content Your Audience Craves?
On the lookout for content marketing Dubai?
If you are in the marketing industry you may feel at some point in time that you are short of content ideas. However you need to keep going and stand strong if you are to survive in the market. You can seek assistance from ad agencies in Dubai for the purpose. The best way to create new strategies is to discover and create content that your audience will love.
HERE’S HOW YOU CAN DO IT:
Study your analytics on social media such as Facebook and Instagram. Check your posts and find out how they have performed. Try creating more content around the top performing ones. While you can easily go to Page Insights on Facebook to study the level of engagement for your posts, you will need a business account to get your analytics on Instagram.
2. LET YOUR AUDIENCE DECIDE
You better ask your audience what content they would appreciate. Just post a question on social media and you will discover what content is to be created. You can also ask your blog subscribers the same through emails.
3. LOOK FOR IDEAS FROM YOUR COMPETITORS
If you have a competitor who is doing well in the industry, then his content must be great! The same strategy might work for you too. However try being unique as it will help you stand out; you just need to look at his general ideas.
4. KNOW THE BUYER PERSONA
This means you need to study a significant segment of your target audience so that you exactly know what content they are craving for. Otherwise you will only be guessing and building content around it, which may not give results as desired.
Ad agencies in Dubai can help you with content creation. If you are seriously looking for content marketing Dubai, Beyond Digital is a good option.
Website link: www.beyondgtl.com